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There are a lot of cool things you can do with LinkedIn you may not know about.
Some people treat it like an online resume, but it goes waaay deeper.
It’s a search engine. A distribution channel. A conversion layer. A relationship builder. And if you know where to look, it literally tells you what’s working and why.
Here are a few things you probably didn’t know you could do on LinkedIn.
1You can safely put your links in the caption
LinkedIn doesn’t punish you for links in your caption the way other platforms do. And if you put a link in your comment section, it’s often hidden unless users sort comments from “most relevant” to “most recent.”
This changes a lot. On other platforms, we’ve been trained to hide links in comments to avoid reach penalties. LinkedIn doesn’t care, so you can safely put your link in your post.
2You can see how people are discovering your company page
Want to know how people are discovering your company page? You can see the top search terms people have used to find it in your analytics. (Tip: you can then use this in your social strategy moving forward.)
This is gold.
If people are finding you through specific keywords, that tells you how they think about your brand. Use that language in your content. Double down on what’s already working instead of guessing what to post next.
3Your content is showing up in AI responses
LinkedIn content is getting more citations in AI responses, meaning a greater chance of discovery for yourself or your brand. So stay consistent and keep posting!!
This is a quiet shift that matters. Your posts are no longer just for your followers. They can surface in AI tools, summaries, and research workflows.
The more thoughtful content you publish, the more surface area you create for discovery beyond LinkedIn itself.
Note: This is sorta off topic, but if you’re not on Reddit, you may wanna get on it! Reddit is one of the most cited sources in AI search results right now.
4LinkedIn tells you which posts drive followers
If you want to know which pieces of content drive the most growth, you can see this data in your analytics. LinkedIn will tell you exactly how many people followed you because of each specific post.
This is one of the most underused features on the platform.
Instead of asking “what should I post,” look at what already converted. Study the hook, the topic, the format. Growth leaves clues. Your analytics are basically a playbook if you pay attention.
5Company page followers are warm traffic
If someone follows your company page, there is a good chance they care about what you are building. That is warm traffic. Engage with them from your personal profile, connect with them, and start conversations. Personal brands almost always outperform company pages in reach.
This is where most brands miss opportunities.
Your company page builds awareness. Your personal profile builds trust. When someone raises their hand by following your page, don’t ignore it. Start conversations. Relationships scale better than impressions.
6Your Featured section is not storage, it’s strategy
Your Featured section on your profile is PRIME real estate! Most people treat it like storage. It is actually your conversion layer. Pin your best-performing post, your lead magnet, or your most strategic offer there. When a post pops off, people click your profile. Make sure the next step is obvious. I recently redid mine!
Think of it as your landing page.
When attention spikes, you have a small window to guide it somewhere meaningful. If your Featured section is random or outdated, you’re leaking opportunity. Make the journey intentional.
7Dwell time matters more than likes
LinkedIn rewards content people actually read. Structure posts so people slow down. Use clean formatting, strong hooks, and open loops that keep them scrolling. A post with fewer likes but longer read time can be pushed out further.
This is why formatting matters.
White space. Clear sentences. A hook that creates curiosity. You are competing for attention, not applause. If people pause, read, and think, the algorithm notices.
Did any of these catch you by surprise? Send me a message if you have any tips too.
